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Beef Training Camp Program Launched
New beef industry training tools provide retailers
competitive edge
By Charlene Schuster, Executive
Director Montana Beef Council, January 2005
"The
Beef Training Camp will help retailers large and
small enhance their meat departments..." |
Montana beef producers are part of the launch of Beef
Training Camp, the most comprehensive retail training
program in the meat industry, assembled on behalf of
the Beef Checkoff Program. The Beef Training Camp will
help retailers large and small enhance their meat departments
through convenient training tools that provide guidance
for improving beef merchandising at the meat case. Beef
Training Camp is unique in that participating retailers
have the opportunity to tailor training topics and activities
to specifically address issues and challenges facing
their meat departments. Utilizing a sports theme throughout
all materials, Beef Training Camp provides participating
retailers with a detailed instructional manual, training
video and interactive CD-ROM. The materials provide
a variety of information on all things beef, including
consumer trends, cooking methods and an overview of
beef’s nutritional attributes, plus consumer and
retail food safety practices. Retailers also have the
opportunity to request a live training seminar to supplement
the Beef Training Camp materials.
Seminars, coordinated and facilitated by the key account
managers from NCBA and the Montana Beef Council staff
or by individual retailers, run approximately four hours
and include the opportunity for hands-on cooking demonstrations
if the facility permits. Beef Training Camp is a revitalized
version of the Beef College program. While nearly 5,000
retail meat managers and staff participated in Beef
College, Beef Training Camp is expected to reach a larger
audience by providing retailers with the convenience
of attending a live seminar and/or utilizing interactive
print, video and computer training materials. Those
interested in learning more about Beef Training Camp
should visit the beef industry’s retail Web site,
www.BeefRetail.org
or contact the Montana Beef Council at 406-442-5111.
Beef:
Questions & Answers is a joint project between
MSU Extension and the Montana Beef Council. This column
informs producers about current consumer education,
promotion and research projects funded through the
$1 per head checkoff. For more information, contact
the Montana Beef Council at (406) 442-5111 or at beefcncl@mt.net
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